Privacy Policy

Update: January 2024

Your privacy is very important to Les brasseurs du Nord inc. (“Boréale"), and we are committed to protecting your personal information.

When you provide us with personal information through our website – after you have been informed of this policy – you agree that this information will be handled as described in this policy.

  • What is the scope of this policy?

This policy concerns you. It describes how we collect, use, disclose and protect your personal information when you provide it to us on our website. This policy also contains information about how you can exercise your rights, including your right to access your information or have it corrected.

The site may contain links to other websites or resources managed by third parties. When you click on these links, you are contacting another website or resource that may collect information about you. These sites and resources are governed by the third parties’ policies, and Boréale does not assume any responsibility for them.

If you are not old enough to grant your consent under the applicable legislation in effect where you live, please do not provide us with any personal information. Only adults are allowed to view our website, and a banner is used to validate the age of each visitor to our site.

  • How do we collect your personal information?

Following are the main instances in which we collect your personal information:

  • automatically, when you visit our website
  • when you complete a transaction at our online shop
  • when you subscribe to Maîtres Buveurs, our rewards program
  • when you provide us with personal information through our “Let’s Chat” form or any other functionalities

Type of information

Reason collected

Online shop

  • Last name and first name
  • Phone number
  • Email address
  • Mailing address
  • Payment information
  • To process your payment
  • To send your order confirmation to you
  • To prepare your order and, depending on the situation, arrange delivery or have it ready for pick-up in the shop
  • To perform analyses and compile statistics on the general preferences of customers browsing through our online shop

Maîtres Buveurs program

Last name and first name

Date of birth

Email address

Postal code


Beer style preference

Consumption frequency

Behaviour when new item(s) added to product offering

Type of beer drinker (connoisseur, curious, beginner)

  • To sign you up for the Maîtres Buveurs rewards program, which includes:
  • Sending you invitations to private events and to join a community of enthusiasts

Setting up your subscription to our newsletter and sending you content that may be customized, based on where you live, etc.

Inviting you to pick up a free glass on your birthday in one of our Relais Boréale locations

“Let’s Chat” form

  • Last name and first name
  • Phone number
  • Email address
  • Subject and content of message
  • To answer your email or handle your request

We use cookies or equivalent technology, as described and for the reasons set out in our banner. To view or change your selections, go to the Privacy Preference Center [ajoutez le bon hyperlien].

The list of personal information in this section is not necessarily complete. We are providing it so you can better understand how we use the personal information you provide to us.

  • How do we get your consent?

We obtain your consent in different ways, depending on the circumstances.

  • We sometimes explicitly ask for your consent. That said, the consent can also be implied – i.e., deemed granted if you do not reply or in specific circumstances.
  • If we wish to use your personal information for a purpose not set out in law or that you were not advised of when the information was collected, we will ask for your consent again.
  • To whom do we disclose your personal information?

We may disclose your personal information to other organizations, such as our partners or service providers, so we can fulfill the purposes listed under What personal information do we collect and why?

We will make every effort, in these cases, to ensure the personal information disclosed is protected, through commitments that call for the adoption of good practices and privacy safeguards that meet our expectations.

Category of third party

What they do for us

Service providers (and their service providers)

We use suppliers, who act on our behalf, to run the website, including the online shop and the Maîtres Buveurs loyalty program.

For example, we do business with:

  • Craft – for site content management
  • Stack Harbor – for site hosting services
  • Agence LG2 – for website design
  • Espace M – media agency, for advertising campaigns
  • Adviso agency – for our digital marketing strategy
  • Paypal – for online payments
  • ActiveCampaign – for sending marketing communications, such as our newsletter
  • OneTrust – to generate the cookie consent banner
  • Google Analytics and Hotjar – for site traffic analysis services
  • Google, Facebook, StackAdapt and YouTube – to run our advertising campaigns on third-party sites
  • Chez Scale agency – for “back-end” programming and changes on our website
  • For how long do we keep your personal information?

We retain your personal information for the time needed to fulfill the purposes set out in this policy, unless we are required, by law or in an exceptional situation, to keep it for a longer period – for example, in the case of a legal dispute.

  • Where do we keep your personal information?

We keep the personal information we collect on our site in Canada.

If we disclose personal information to a party outside of Quebec, in a jurisdiction that may have different privacy laws, we make sure your information has a level of protection equivalent to that in Quebec – for example, through contractual obligations.

  • How do we protect your personal information?

We put reasonable security measures and procedures in place to ensure your personal information is protected, whether it is kept on our servers or at one of our Service providers.

No security measure is absolute or fully guaranteed, however. If you have reason to believe that your interaction with us is no longer secure (for example, if you think the security or accuracy of the information you have provided to us has been compromised), please contact us immediately at the address shown in How to reach us.

  • What rights do you have regarding your personal information?

You have several rights related to your personal information, including:

Rights of access and correction

You can request access to – and get a copy of – the personal information about you that we have retained.

Right to withdraw your consent

You can ask to withdraw your consent to our use or disclosure of personal information.

If any personal information about you is inaccurate, incomplete or ambiguous, or if the law does not authorize the collection, disclosure or retention of this information, you can have this remedied.

In most cases, withdrawal of your consent means that we will no longer be able to fulfill a request you make or provide the product or service you have requested. We will, alternatively, advise you, in our reply, of the consequences of your request.

For more information about your rights under federal and Quebec laws, please access the following links for Canada and Quebec.

If you wish to exercise your rights, please send a request in writing, along with proof of identity, to our Privacy Officer at one of the addresses listed in How to reach us.

  • How to reach us

You can send any request, question, complaint or comment about this policy or our privacy practices to:

Privacy Officer
Les Brasseurs du Nord Inc.
875, boulevard Michèle Bohec, Blainville, QC J7C 5J6

  • Will this policy be updated?

This policy takes effect on the date shown at the top of this page ("Last update").

Maîtres Buveurs Community

Step 1/2

Subscribe to Maîtres Buveurs

FYI, we ask for your date of birth so that we can send you a surprise on your birthday ;)

You must be 18 or older

Boréale commits itself not to communicate this information and to use it only for the purpose of the Maîtres Buveurs program. See full terms of use.

Step 2/2

Your Maîtres Buveurs profile

Are you more hazy IPA or thirsty beer? Anyway, we want to know what’s your favorite kind of beer!

Please complete all fields

Boréale commits itself not to communicate this information and to use it only for the purpose of the Maîtres Buveurs program.

Do you have the legal age of 18 to enter the Boreal world?