Beau’s beers delivered in Boréale trucks!
LES BRASSEURS DU NORD- BIÈRE BORÉALE BECOMES THE EXCLUSIVE REPRESENTATIVE AND DISTRIBUTOR OF BEAU’S BEERS IN QUEBEC
Montreal, May 1st, 2018 – Les Brasseurs du Nord, a pioneering Quebec microbrewery renowned for its Boréale line of beers, is proud to announce that as of today, it is becoming the exclusive representative and distributor in Quebec of Beau’s All Natural, a microbrewery recognized as one of the best in its category and already greatly appreciated by Quebec beer drinkers. Beau’s remains an employee-owned, totally independent craft brewery.
“This agreement with Beau’s All Natural is complementary and beneficial not only for our two companies but also for our customers,” said Sébastien Paradis, Les Brasseurs du Nord – bière Boréale’s president and general manager.
“It allows us to optimize our delivery infrastructure as well as our sales force and to expand the range of products we offer our customers.” “We share many common points with Boréale, notably a search for excellence, product quality and innovation,” said Steve Beauchesne, co-founder of Beau’s All Natural. “Retailers and bar customers value Les Brasseurs du Nord’s sales force and distribution network, so we are convinced that this agreement will create additional demand for our products in Quebec while also fostering great synergy between our two companies.”
Since 2006, Beau’s All Natural has been brewing original and tasty beers such as Lug-Tread Lagered Ale by using only the best ingredients and locally-sourced spring water. This microbrewery, located in Vankleek Hill on the Quebec/Ontario border, develops unique craft beers that are delicious and certified organic, produced with genuine consideration for the environment and local communities, but also in an atmosphere of great conviviality.
Beau’s beers are available primarily in 600-ml or 750-ml bottles, and some in cans. The agreement includes all of Quebec. However, in markets served by independent distributors such as Saguenay-Lac Saint-Jean, Abitibi-Témiscamingue and the Gaspé region, the agreement will come into effect two months later, when the required permits are issued.